Amazon to open a supermarket chain with no check-out counters

Amazon to open a supermarket chain with no check-out counters

The online trade giant Amazon have announced their plans to open a supermarket which will not have check-out counters inside. The idea is that customers can select and pay for their shopping through a mobile app.

The Just Walk Out product registers whether a client has bought an item or simply took a look and placed it back on the shelf.

In the former case, the app adds the item into a virtual shopping basket.

After the customer leaves the store, the money for the purchased items is withdrawn from the customer’s Amazon account and a document similar to an electronic receipt is issued.

The first store of this kind will open its doors in Seattle early in 2017, says BBC.
“The food retailers’ sector is dense.

This is why clients have high expectations towards Amazon”, says Natalie Berg, Planet Retail’s analyst.

Once within the store, clients will have to use the Go app.

The system is going to use computer surveillance, sensors and deep (machine) learning to monitor what is being taken from the shelves in the store.

The tech company have been working on the Just Walk Out project for 4 years.

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