Ferrari has sold off their LaFerrari, serial number 500, for the record-breaking $7 million. The money will benefit the victims of the devastating earthquakes in Italy earlier in 2016.
The reason behind the excruciatingly high price is not only the fact that LaFerrari is the first hybrid supercar in the company’s history.
There is also the original plan to limit the production to only 499 units. But later Sergio Marchionne, the boss of Ferrari, announced that one more, the final car would be created, then sold at an auction.
During the auction itself, the car went to an anonymous buyer after only 10 minutes, and the price exceeded all expectations fivefold.
The sale took place at Sotheby’s auction house in Daytona Beach, USA. The car has set an absolute price record among cars manufactured in the 21st century.
This is not the first time Ferrari has extended a limited series without planning it. In 2005, the company released the 400th Ferrari Enzo, which was given to the Pope, John Paul II, as a gift.
The Pope put it up for auction and used the money to help the victims of the devastating tsunami in Southeast Asia.