It is like Facebook without those annoying “friends.” Instead of having to examine what things other individuals are interested in Google shows me the things I am interested in.
It could unlock our market fascinations without us having to pledge allegiance.
Now Google formally launched “feed” in its original iOS and Android apps.
Technology has evolved to deliver us news without a personality quiz or a graph. Some will strike as a misappropriation of information. But once people begin scrolling, they may discover those insights that are recycled delightful.
You do not friend anyone, so there are none of the filter-bubble ecosphere issues of Facebook.
You do follow publishers, so you don’t need to plant flags at a specific end of the spectrum such as on Twitter. And you do not “Like” articles, so there is no pressure to encourage something from guilt, pity or societal obligation.
It looks at what is popular around your town and the world, linking you.
News topics reveal a sliding carousel of sources to widen your perspective. And Google understands your interests wax and wane over time, so in case you stop trying to find something the algorithm enables this topic to atrophy on your feed.
The absence of your buddies’ endorsements for connections means you are never persuaded to click on something you did not think you cared about.
Those transactions a couple of friends for a filter condom’s filter bubbles. But we have sources of spontaneous content discovery.
The Google Now brand has been retired, and its alerts about appointments and traffic relegated to a tab at the Google app. However, the technology that pulled information from the Google program ecosystem was sensibly repurposed as signs about entertainment you would like and the information.
Google intentionally built a ghost town
Facebook brags that it selects only the 200 tales from around 3,5000 you could be shown by it every day. That is in part because it has had to learn what you’d like.
After vertical swipes, Google has a time correlating your searches with the current news, and the significance of the feed starts to plummet.
Overall, this feed is a genius way to solve the problem that murdered Google Plus: No friends.
As opposed to creating a feed that fell in their absence and depended on them, Google constructed a ghost town that treats their omission as a feature, not a bug.